CCCEU Responds to European Commission Decision to Fine Temu under DSA

May 28, 2026, Brussels

The China Chamber of Commerce to the EU (CCCEU) has taken note of the European Commission's announcement on 28 May to impose a EUR 200 million fine on Temu under the Digital Services Act (DSA). The CCCEU expresses concern regarding this decision.

The CCCEU calls on the EU side to strictly uphold the principles of proportionality, legal certainty, and non-discrimination in enforcement, while fully safeguarding the rights of defence of the company concerned. Whether the principle of proportionality has been fully respected deserves prudent scrutiny when a record-level fine is imposed on a platform that has yet to achieve profitability in Europe.

Cross-border e-commerce operations are inherently complex, and technical compliance challenges should not be readily equated with subjective wrongdoing. The EU side should provide clearer compliance guidance for businesses. The Chamber also calls on the EU to ensure equal and consistent enforcement across all platforms, irrespective of their country of origin.

The Chamber has consistently supported the lawful and compliant operations of Chinese enterprises overseas. At the same time, excessive enforcement may ultimately translate into higher import costs and inflationary pressures in Europe, to the detriment of consumers' interests.

A stable, transparent, and predictable business environment serves the shared interests of both China and the EU.