Athens, Greece - BYD, the world's leading New Energy Vehicle (NEV) manufacturer, has announced the start of sales of BYD passenger cars in the Greek market in cooperation with dealer partner Sfakianakis Group. An official ceremony on 20th March 2024 at the imposing Zappeion Megaron in Athens marked the occasion in the presence of distinguished guests who were privileged to see an exciting range of BYD electric cars for the first time in Greece. It signified another milestone for BYD in Europe, representing its first national launch of 2024, as the brand continues to bring innovative and accessible eco-friendly solutions to European consumers.

BYD Brand Launch in Greece

BYD is world-renowned for its pioneering expertise in power battery development and innovation in environmentally friendly technologies for a more sustainable future. BYD is the only manufacturer to have mastered the core technologies of electric vehicles, batteries, motors, and motor controller systems. The inspirational brand now brings a new era of high-tech eco-friendly cars to Greece.

BYD Greece Launch Event in Zappeion Megaron, Athens

The first two BYD models to be distributed in Greece by Sfakianakis Group are the BYD ATTO 3 (C-SUV) and the BYD SEAL (D-Sedan), followed by the BYD DOLPHIN (C-Hatchback) and the BYD SEAL U (D- SUV), which will be available in both pure-electric (BEV) and Plug-In Hybrid (PHEV) variants.

Significantly, the first two BYD stores will be opened in Athens, located at 57 Kifissias Avenue, Marousi and 173 Athens Avenue & Kifisos Avenue providing customers with premium retail experiences, and the opportunity to experience the BYD ATTO 3 and the BYD SEAL, as well as engage in test drives, and place orders directly. Sfakianakis Group strives to provide excellence in customer satisfaction with a high level of service, and is implementing a plan for growing the Group's Retail Partner and Authorized Repairer Network throughout Greece, to ensure top-quality localized sales and after-sales services.

During the presentation, Michael Shu, Managing Director of BYD Europe, welcomed Sfakianakis Group to the BYD family and said: "This is BYD Europe's first national launch in 2024 making our partnership with Sfakianakis Group in Greece especially significant. We share a mutual vision and commitment to inspire and promote sustainable mobility with an innovative and diverse range of products that offers choice, with high levels of standard specification. We are committed to making electric mobility more accessible to more consumers, and with our partner, Sfakianakis Group, we are dedicated to delivering a very high standard of localized sales and after-sales services to customers in Greece."

Speech delivered by Michael Shu, Managing Director of BYD Europe

Revealing the future of electromobility

The first two models that embody BYD's vision for a sustainable future and are now available to consumers in Greece include:

BYD ATTO 3: A spacious and dynamic C-segment SUV, designed for drivers who look for efficient and intelligent performance in an electric vehicle while enjoying the comfort and technology offered by advanced safety and multimedia systems.

BYD SEAL: A dynamic D-segment sporty sedan, with stunning Ocean design aesthetics. Ideal for drivers searching for premium style and high-tech intelligent experiences in their everyday commuting. The BYD SEAL was shortlisted for the "World Car of the Year 2024" Top 3 finalists.

Group photo of the delivery ceremony for the first Greek customers

BYD models benefit from ground-breaking battery technology, emerging from considerable research and development. The cobalt-free BYD Blade Battery revolutionizes safety, durability and performance. Among its standout attributes, the Blade Battery serves as an integral component of the vehicle's structure, and has surpassed the most rigorous passive safety tests, even exceeding the requirements of the punishing Nail Penetration Test.

In 2023, BYD's annual sales of new energy vehicles exceeded 3 million units, underlining its position as the global leader of NEV sales. Since entering the European passenger car market in October 2022, BYD has collaborated with local partners and has opened over 250 stores in 20 countries in Europe.