• BYD electric passenger cars make their debut in the Danish market following the appointment of Nic. Christiansen Group as National Dealer Partner in Denmark

• Nic. Christiansen Group will be responsible for distribution, sales and service support for BYD products through its dealer network in Denmark

• The agreement aligns with BYD's plans to enter more markets in Europe with its range of new energy passenger vehicles

Copenhagen, Denmark – BYD, the world's leading manufacturer of new energy vehicles and power batteries, has appointed Nic. Christiansen Group as a national dealer for its electric passenger vehicles in Denmark. This has special importance as it is the first time BYD electric passenger vehicles have entered the Danish automotive market, marking the start of a new era in eMobility.

Nic. Christiansen Group is a well-established and trusted automotive business in Denmark, with a network of dealerships throughout the country. Through these facilities, it will provide comprehensive national distribution, sales and service support to BYD passenger vehicle customers in Denmark, as well as offering online resources. The first pioneering BYD store will open this autumn in Copenhagen where customers will be able to experience and test drive BYD models. A website for the Danish market will be launched in late August. 

Collaboration with local partners is fundamental to BYD's approach in delivering high levels of localised customer service and knowledgeable product support. The dealer partner cooperation with Nic. Christiansen Group mirrors other recent announcements about BYD passenger cars entering new markets in Europe. 

Nic. Christiansen Group becomes national dealer partner of BYD in Denmark 

BYD is globally renowned for its pioneering innovations in power battery development and next generation technologies, empowering electric transportation to become the world's leading NEV manufacturer. BYD has provided more than 2 million new energy passenger cars to customers worldwide. All BYD passenger cars benefit from the ultra-safe Blade Battery, a ground-breaking development for the EV industry, along with advanced technology for optimum safety, range and performance.  

Nic. Christiansen Group, established over 50 years ago, is a leading name in the Scandinavian automotive industry, with extensive experience in distribution and retail. The company is well-known for its association with many recognised automotive brands, and now adds BYD to its portfolio. With a forward-thinking ethos, BYD and Nic. Christiansen Group, are well-suited to advance eMobility in Denmark.

Michael Shu, General Manager and Managing Director for BYD Europe, said: "It's a great pleasure to partner with Nic Christiansen Group as we introduce our market-leading technology and some of our latest electric passenger vehicles to customers in Denmark. Customer service and product satisfaction is always our priority, and BYD values local partnerships to give customers high levels of localised sales and service support. I do believe that with combination of BYD's cutting-edge technology and Nic. Christiansen Group's local knowledge and experience, we will achieve our shared vision of accelerating electrification in Denmark."

Niels Vrist Bertelsen, CEO of Nic. Christiansen Group, said: "We have the experience and the resources to lift BYD into the Danish market. The market is ready for a brand with BYD's range and quality. I am convinced that our wish to be a Scandinavian key player in the car market, along with the mutual desire from BYD, makes us a good match, starting an effective long-term commitment to our markets."